The story does not match the technical reality.
The product is strong, but the public narrative skips the tradeoffs, proof, or context developers need before they trust it.
Partnerships for DevTools and infrastructure teams
We help your team turn technical depth into developer adoption.
Get a practitioner advisor in your team's Slack: someone who watches developers evaluate tools every week, and tells you what to fix, prove, or test next. One advisor, direct access, no agency in between.
You own Execution, content, and community
We bring An advisor who lives where developers evaluate tools
You decide What to prove, change, or stop next
Where adoption gets unclear
The problem is rarely that the team is not doing enough. It is that product, marketing, DevRel, and engineering each see a different part of the adoption story. Developers feel that gap before your dashboard does.
The docs explain features, not confidence.
Developers can understand what the product does and still not know whether it fits their workflow, team, risk, or next step.
DevRel activity is busy but hard to connect.
Content, community, education, and feedback all exist, but they do not clearly ladder into adoption.
Sales conversations expose unresolved proof gaps.
Technical buyers ask about operations, migration, security, cost, or fit, and the team has to assemble the answer late.
An advisor on tap, not a monthly report
Questions do not wait for a scheduled call. Ask in Slack as they come up; once a month, we step back and look at the bigger picture together.
Ask as things come up.
Positioning questions, launch reviews, demo feedback, a tough technical objection: raise it in Slack and get a practitioner's answer.
Review the plan monthly.
Once a month, we look at your high-level plans and objectives: what developers are telling you, what changed, and where to focus next.
Decide what's next.
Each review ends with clear calls: what to keep, change, prove, pause, or stop.
Why Rawkode
The work is public. Judge it before you email.
Rawkode's shows and courses reach the people your product has to convince: platform engineers, maintainers, and the practitioners who veto tools. That same audience is where the partnership's read on your product comes from.
A new programme, an old practice
This programme is new, and the first teams in it are exactly that: first. The practice behind it is not. Hundreds of projects evaluated on air, dozens of teams worked with directly, and over two decades of trust in this field that does not get spent on bad advice.
Courses built with partners
Teleport worked with Rawkode Academy on Teleport for Kubernetes: a runnable course that meets developers where they evaluate, hands on, in a real cluster.
Klustered
Engineers from Adobe, Red Hat, Pulumi, Kong, Chainguard, DigitalOcean, Zapier, Skyscanner, and Civo have debugged broken Kubernetes clusters live on Klustered. It is a public record of what practitioners trust under pressure.
Rawkode Live
Maintainer-led live builds and product walkthroughs show how technical people explain tradeoffs, evaluate tools, ask questions, and decide whether something is worth trying.
No agency behind this page
The person who answers your Slack is the person on every episode: no account managers, no juniors, no handoffs.
Partnership paths
Start where your adoption work needs support
Every plan starts with an application, and not every application is a fit. All plans are month-to-month, with two months free when you pay for twelve. These are founding rates for the first teams; they will rise. Signal puts the advisor in your Slack. Adoption adds video sessions and reviews of the work itself, and is the recommended path. Community adds the room, capped at ten teams.
- Instead of a conference
- A booth at one event costs more than a year of Signal, and the feedback ends when the hall closes.
- Instead of an agency
- A fraction of a retainer, no onboarding ramp, and no account manager between you and the practitioner.
- Instead of a fractional hire
- A senior practitioner's judgement without a day rate, a ramp-up, or a seat on your payroll.
- Never your competitor
- One company per problem space at a time, on every plan. If a direct competitor applies while we work together, they wait.
Teams that want an advisor in their Slack without adding another meeting to the calendar.
Your plans and objectives, checked monthly against how developers actually evaluate tools.
- Slack Connect with Rawkode Academy: advice on positioning, docs, demos, launches, and objections as they come up
- A monthly review of your high-level plans and objectives
Teams that want the advisor reviewing the work itself, not just the plan.
Adoption blockers worked through together, with evidence instead of opinion.
- Everything in Signal
- A monthly video working session with your team on whatever matters most right now
- Tactical reviews of the work itself: docs, demos, onboarding, launch posts, and pricing pages
- Experiment plans when a blocker needs evidence: the audience, the hypothesis, and what success looks like
Cohort
Community
£3,000 / month
Limited to 10 teams. First cohort kicks off August 2026.
Apply for CommunityTeams that want peer comparison and expert perspective on serious developer adoption problems, in a room that stays small.
Patterns from the other member teams and invited experts, applied to your own adoption decisions.
- Everything in Adoption
- A monthly cohort session with the other member teams, capped at ten companies
- Case reviews of live docs, demos, onboarding, and launches: yours and theirs
- A monthly expert session drawn from the Rawkode network: maintainers, platform leads, and CNCF voices, with the calendar published a quarter ahead
Every plan starts with an application
Apply
Rough context is enough: your company and product, the developers you need to reach, your current adoption challenge, and any links worth a look.
Get an answer
David Flanagan, Rawkode Academy's founder, reviews every application and replies with a straight answer: which plan fits, or that it is not a good fit.
Start
Slack Connect opens and the monthly rhythm starts: advice as questions come up, and a review of your plans and objectives each month.
Questions before you start
When is this useful?
When your product has real technical depth, but adoption is getting stuck somewhere between positioning, docs, demos, DevRel activity, and the proof developers need before they trust it.
What happens in the first month?
We open Slack Connect between our workspaces and start with your current plans and objectives: what is in motion, where adoption stands, and what to focus on first.
How does Slack access work?
Slack Connect links your workspace with Rawkode Academy's. It is advisory access, practitioner to practitioner: questions get considered answers within a couple of working days, and anything bigger than a thread becomes the focus of the monthly review, or a video session on Adoption and Community. It is not on-call support.
Why pay for Signal instead of just DMing David?
You can, and people do: when there is time, about whatever happens to be in front of him. Signal means your context is held month over month, your questions take priority over the inbox, and the review of your plans happens every month whether or not you remembered to ask.
Do you work with competing companies?
No. One company per problem space at a time, across every plan. If a direct competitor applies while we work together, they wait. Community cohorts are screened the same way: no two member teams compete directly.
We already read the analyst reports. What does this add?
Keep them. Analysts tell you what developers think; this is help acting on it, week by week, on your own docs, demos, and plans.
Does a partnership affect Rawkode Live coverage?
No. Advisory clients get no coverage, and coverage decisions never consider who pays. The audience's trust is the product; it is not for sale.
What changes month to month?
Your product, your competitors, and developer reactions keep moving, and the advice keeps pace. Each monthly review starts from what changed: what developers are saying, what your team shipped, and what you are deciding next.
Is there an annual option?
Yes. Pay for twelve months up front and get two free, on any plan. Otherwise every plan is month-to-month: start, pause, or cancel any month.
What does Community add beyond Adoption?
A monthly cohort session with the other member teams, case reviews of live docs, demos, and launches, and a monthly expert session with working Q&A.
Why is Community limited to ten teams?
The room only works if every team gets reviewed and every voice knows the others. Ten teams keeps the case reviews honest and the patterns specific. The first cohort kicks off in August 2026.
What do you need from our team?
Rough context is enough to start: your company and product, the developers you need to reach, your current adoption challenge, and any links worth a look.
What is intentionally out of scope?
This is not outsourced DevRel, campaign planning, custom content production on demand, lead generation, audience rental, or open-ended access. Your team owns execution; Rawkode brings a practitioner's read, strategic critique, and adoption patterns that have worked elsewhere. And if you have a DevRel team, or are hiring your first, the advice goes through them, not around them: it makes them more effective, not redundant.
Apply with your next adoption problem
Your product, the developers you need to reach, and the adoption problem in front of you. That is enough to apply.