DevRel support programs.
For DevRel, marketing, and developer tools teams
Rawkode Academy helps cloud native and developer tools teams create hands-on tutorials, livestreams, workshops, and technical feedback loops that make products easier to understand, trust, and adopt.
We assist internal DevRel teams with external credibility, production capacity, and audience access.
Partner proof
The work is designed to become reusable education, product signal, and market context, not a single sponsored impression.
Fermyon / Developer education
Rawkode Academy introduced developers to server-side WebAssembly, promoted Spin and Fermyon Cloud, and created Advent of Spin challenges that gave developers a practical way to try the technology.
We saw notable results in developers joining our community and using our services.
Head of DevRel at Fermyon
Guidepad / Product positioning
Guidepad used the partnership for cloud native positioning, product strategy, and demo assets while the company was still sharpening its market story.
The guidance and insights consistently elevate our product and strategy.
Reggie Wilkerson, Co-Founder and CEO at Guidepad
What we do
Tutorials, livestreams, workshops, and product walkthroughs built around real developer workflows instead of abstract positioning.
Extra content capacity, launch support, practitioner feedback, and campaign execution that supports your internal team without replacing it.
Developer experience feedback, docs friction, demo path review, and market context from people who build with cloud native tools in public.
Partnership tiers
All tiers are annual and can mix content creation, strategy, developer education, and developer experience feedback.
Visibility Partner
12,000
USD annually / Quarterly rhythm
A focused visibility layer for teams that want steady awareness with a relevant developer audience.
Best for staying present without a heavy program.
Launch Partner
24,000
USD annually / 1 video per quarter
Launch and tutorial support for teams that need repeatable product stories developers can inspect.
Best for feature launches and repeatable demo paths.
Adoption Partner
48,000
USD annually / 1 video every 2 months
Deeper collaboration for teams turning awareness into education, adoption, and internal learning.
Best for multi-format adoption campaigns.
Strategic Partner
96,000
USD annually / 1 video per month
Category-level partnership for teams that want annual planning, executive context, and deeper market signal.
Best for teams shaping a category or major roadmap.
First 90 days
Confirm the developer audience, product moments, internal owners, technical access, and success measures.
Shape the demo path, plan the first tutorial or live build, and capture product or documentation feedback.
Publish, package reusable assets, report what developers responded to, and choose the next quarter's focus.
Measurement
Reporting connects awareness, education, reusable assets, and product feedback so DevRel, marketing, sales, and product can all use the work.
Views, watch time, retention, engagement, and the topics developers keep returning to.
Referral traffic, UTM-tagged links, campaign landing pages, and partner-owned conversion points where available.
Questions, objections, docs gaps, product friction, and feedback that can help DevRel, product, and engineering teams.
Clips, tutorials, demos, recaps, workshop material, and internal enablement notes your team can keep using.
Why this format
Sponsorship can create a moment. Technical education creates proof, reuse, and feedback your team can keep compounding.
Useful for presence, but the value fades quickly. A partnership creates technical assets and feedback loops that keep working after launch week.
Good reach, limited proof. Rawkode Academy turns attention into demos, tutorials, workshops, and product questions your team can use.
Fast distribution, low trust. Technical education gives developers a reason to inspect, try, and discuss the product.
We do not replace your team. We extend it with external practitioner credibility, production capacity, and market feedback.
Fit
Partner history
Current and past partners span platform engineering, identity, WebAssembly, cloud security, and developer experience.
Next step
We will look at your product, audience, internal team shape, and goals, then recommend the smallest useful partnership tier.
FAQ
Partnerships are structured as annual engagements because developer trust compounds through repeated technical proof, not one campaign burst. We still plan the work in quarterly cycles so each quarter has clear deliverables and reporting.
Nip and Dram are typically paid annually upfront. Blend and Malt can be paid annually, semi-annually, or quarterly depending on procurement needs. We confirm the commercial structure during the fit call.
No. We assist and extend internal DevRel, marketing, product, and engineering teams. Partners use Rawkode Academy for external practitioner credibility, content production capacity, technical feedback, and distribution into a relevant developer audience.
We align on success measures before work starts. Reporting can include views, watch time, retention, referral traffic with UTM links, developer questions, docs friction, product feedback, content reuse, and partner-defined adoption indicators.
Yes. Partnership planning includes the assets your sales, marketing, DevRel, and product teams can reuse, such as clips, tutorials, demo paths, workshop material, launch recaps, and technical feedback summaries.
We look for developer tools and cloud native companies with useful technology, technical access for review, and a willingness to teach through real usage. We are not a fit for scripted praise, paid mentions with no technical review, or guaranteed pipeline claims from a single asset.
Book a fit call and we can talk through your product, audience, timing, internal team shape, and the smallest useful partnership tier.